2018 Hilton Global Supplier Summit

Great identity starts with context. By taking cues from shipping labels, carton markings and other visuals associated with supply chain and procurement, a unique, playful identity system was designed for Hilton's Supply Management branch. The modular design system approach made it possible for the event to feel cohesive while allowing for a tremendous variety in application. Thoughtful consideration was given to the venue itself ensuring that the existing architecture and the playful branding could work together to highlight the other's unique features.