2020 Hilton Luxcon Proposal

Hilton's leaders in luxury & lifestyle converge once a year at LUXCON to engage, learn and align on brand updates. Agency EA was tasked to respond to the request for proposal by developing compelling creative strategy, event identity and proposed run-of-show. As creative lead on this RFP I developed the primary visual identity for the event. I based the visual theme on the concept of "Confluence" – a merging of rivers. Hilton's foremost luxury and lifestyle brands are powerful on their own but when they come together they have the strength to forge new landscapes. In addition to developing the visual identity for the event, I designed and managed the collaborative Keynote deck.